The casino lottery is the new kid on the block and it may seem like a natural rival for the established lotteries, but in many ways they act more like squabbling siblings than rivals. While they both offer a gambling experience, they approach the industry in different ways, with some state lotteries offering a more sophisticated player loyalty and reward program.
The main difference between a lottery and a casino is that the latter offers a live betting environment where players are able to place bets during games. This is more suited to the quick-win style of betting popular with sports. On the other hand, lotteries are better positioned to offer longer-term pre-match betting such as the kind of systems that can be used to place long-term football accumulators.
One of the key reasons that state lotteries have become such a success is their ability to sell the promise of instant riches in an age where social mobility is low. This is done through huge prize jackpots and billboards on the side of the highway. The fact is that people just plain old like to gamble and the lottery plays on this inextricable human impulse.
Another reason that lottery is such a successful model is its ease of accessibility. It is easy to buy a ticket for a lottery game at a convenience store and tickets are sold all over the country in 200,000 retail locations. This is in stark contrast to a casino which is more of a conscious destination and requires a trip down a specific road or part of town.